A marketing plan is one component or part of an overall business plan. This document is a detail proposal outlining the key elements or a list of actions to demonstrate how the objectives/goals will be achieved relating to a specific brand or product within a selected market, among its competition.
(1) Executive Summary: This summary will highlight a synopsis of the marketing plan objectives and how they will be executed.
(2) Background
(a) The background information will provide a historical overview of the organization, product, event, etc. that is being featured in the plan.
(b) Do a comprehensive Strengths Weaknesses Opportunities Threats (SWOT) analysis report to identify the internal and external contingencies.
(3) Objectives: This section must briefly describe your marketing objectives and goals for the brand.
(4) Methods
(a) Explain in details your approach to achieve the marketing objectives or goals of the brand.
(b) Discuss what research methodologies you used to develop the marketing plans, (e.g., exploratory, descriptive, causal design; primary or secondary data, etc.)
(c) It is recommended highly that you are encouraged to collect primary data (e.g., in-depth interview, focus group, survey, etc.) to help you address consumer needs.
(5) Market Segmentation: Identify primary target markets for your sports organization, product, service, event, etc. This market selection decision can be supported by data research (such as Census for demographic information, etc.).
(6) Marketing Mix Strategies: This section can propose an integrative marketing (4P) strategies involving Product, Promotion, Place and Pricing for your organization, product, service, events, etc.
References
Shark, M. D., & Lyberger, M. R. (2015) Sport marketing: A strategic perspective. (5th ed.) New York: Routledge.
HP Sports Corner 