Charity Organization: Market Segmentation

The target market is concentrating on a niche market that is made up of the underprivileged or low social status sport programs in schools and sport clubs. This target group will be determined by utilizing three key components of market segmentation to accurately and efficiently identify their common needs.

This charitable organization which will target sport programs within institutions is focusing on the youths as a long-term venture to foster development through well-deserved sports products. The organization with its partners aim to provide a high level professional service to build and maintain dreams.

According to (Shark, & Lyberger, 2015), this effort will explore data specifically related to the following;

– Demographic relating to age, gender and ethnic background

– Socioeconomic concentration on education level

– Geographic exploring location in terms of country, state and city,