Charity Organization: Objectives and Method

– Objectives

The goals and objectives of the organization is the;

(a) Enhancement and development of sports program in school with children from lower income home communities.

(b) Successfully identify a target market through research of secondary data to ensure fit for pursual.

(c) Develop a strong marketing plan to include include an effective marketing mix to determine how to satisfy the sport consumers needs relating to product, promotion (mix) on how to interact with the selected market.

In addition, finding the right location relating to place is vital for the market to be able to access the products and services being offered. Price, is not relevant in this instant as the organization is a non-profit entity. This process will facilitate the objectives of all sponsorship program aiming to create awareness to increase sales.

– Methods

The approach to achieve these marketing objectives include several steps to achieve successful.

– First, the grouping of consumers will be done through marketing segmentation, after which a target market will be identify for pursual.

– Second, an evaluation will be done to examine the following;

(a) Size, to ensure that enough people are in the selected market to be served and whether the target market is doable.

(b) Reachable, as it relates to communicating effectively through mass media or otherwise. If the result is positive to pursue the target market, then HP Rookie Creation will start the development of a well oil marketing plan which includes a marketing mix, inclusive of a sharp promotional mix to position the product in the market’s mind.

To successfully complete this process, extensive research methodologies examined external secondary data of government database and if necessary sport marketing database. This is to facilitate the grouping of consumers to identify the target market through market segmentation exploring demographic data including age, gender, ethnic background, socioeconomic relating to education and geographic.

According to SBRnet database, which is a sport marketing analytics database, indicates that boys participate in sport more than girls, obviously, but the gap or difference between the two groups are still relatively balance.