Charity Organization: Executive Summary

This marketing plan is geared towards a newly developed Charitable Organization as a sport entity. The entity as ‘HP Rookie Creation,’ goal is to contribute to the development of children from underprivileged school communities with a desperate need to excel at their sport talent. This effort will materialized through sponsorship, as a win-win effort for all stakeholders involved.

Objectives for a ‘win-win’ success

(1) Connect sport consumers by creating a diverse community through awareness and empowerment of underprivileged youths, by assisting with the development and sustaining of such program within schools.

(2) Target Market will be empowered to pursue their dream as an athlete, foster relationships and elevation from their low social economic situation.

(3) The sponsor(s) as the main contributor, will be able to create awareness, build relationships and increase sales by promoting their product in the wider community to establish new markets.

The approach to achieve these marketing objectives includes, grouping consumers, identify target market and evaluate the target market through marketing segmentation as is widely used to target smaller markets (Jih-Jeng, Gwo-Hshiung, & Chorng-Shyong, 2007). A believable marketing plan will include a marketing mix strategies focusing on a strong promotional mix plan.

This charitable effort will be created through the efficient components of marketing mix strategies involving the 4Ps, relating to the product, promotion (mix) which is the component that interacts with the target market, place and price.