heatherphillipshp

Sports and COVID-19

Will the way we consume sports ever be normal again? Sports is no longer just about watching people running around on a track or surface, or riding a bike, or swimming, it is a whole lot more than that. Sports is business, it is a career/profession, it is a lifestyle for many around the world,Continue reading “Sports and COVID-19”

Management Theory

My management philosophy, and how it aligns with my career! A manager’s core job is to achieve an organization goals by utilizing its resources effectively through planning, organizing, leading and evaluating, by selecting the right people for the job, according to Aicher, Paule-Koba & Newland (2016). While management functions are academic disciplines taught in sportContinue reading “Management Theory”

Charity Organization: Executive Summary

This marketing plan is geared towards a newly developed Charitable Organization as a sport entity. The entity as ‘HP Rookie Creation,’ goal is to contribute to the development of children from underprivileged school communities with a desperate need to excel at their sport talent. This effort will materialized through sponsorship, as a win-win effort forContinue reading “Charity Organization: Executive Summary”

Charity Organization: Background

Mission Statement: Join cultures together through sports to empower youths to create a balanced community. The main purpose of this Charitable Organization is to contribute to the development of youths with an interest in sports who are unable to access resources such as sport product to facilitate their advancement. The organization through it’s mission isContinue reading “Charity Organization: Background”

Charity Organization: Objectives and Method

– Objectives The goals and objectives of the organization is the; (a) Enhancement and development of sports program in school with children from lower income home communities. (b) Successfully identify a target market through research of secondary data to ensure fit for pursual. (c) Develop a strong marketing plan to include include an effective marketingContinue reading “Charity Organization: Objectives and Method”

Charity Organization: Market Segmentation

The target market is concentrating on a niche market that is made up of the underprivileged or low social status sport programs in schools and sport clubs. This target group will be determined by utilizing three key components of market segmentation to accurately and efficiently identify their common needs. This charitable organization which will targetContinue reading “Charity Organization: Market Segmentation”

Charity Organization: Marketing Mix Strategies

A strategic marketing plan is very important to the success of an organization, and the The long-term goal of HP Rookie Creation is to serve through this effort and attract as many investors or contributors as the organization grows. The effective tool to facilitate this venture is a rigorous and efficient marketing mix strategies withContinue reading “Charity Organization: Marketing Mix Strategies”

Featured Athlete: Patrick Harty Jr

The cricketer with brains and talent! Patrick Marlon Harty Jr, born January 29, 1991 in Moneague in the parish of St Ann, Jamaica, is a Jamaican and West Indian cricketer. The young and talented sportsman specializes in the bowling department of the sport and is a force to be reckon with, with a solid andContinue reading “Featured Athlete: Patrick Harty Jr”

The disruption of COVID-19

After more than six (6) months of lock-down worldwide, the Coronavirus (COVID-19) pandemic is still very much here and is still very much affecting the global environment of sports by spreading itself throughout the world. As sports administrators, organizations, participants and fans, we are unable to participate, support and consume this entertaining product the wayContinue reading “The disruption of COVID-19”

Market Segmentation

Market segmentation is the grouping of consumers with similar needs through gathering crucial data relating to potential consumers including demographic, socioeconomic, psychographic, geographic, behavioural and benefits, to determine the best suitable market that will be beneficial for the organization. Segmenting market is important to an organization as it helps to decipher consumer’s needs. This groupContinue reading “Market Segmentation”