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Marketing Mix Strategies

According to Greenwell, & Thorn (2012), a Marketing Mix Strategies purpose is to design strategies to integrate Product, Promotion, Place and Pricing (as the 4P’s) for your brand, because a strategic marketing plan is key to the success of an organization. The long-term goal of an organization is to serve through it’s mission and visionContinue reading “Marketing Mix Strategies”

Core elements of a Marketing Plan

A marketing plan is one component or part of an overall business plan. This document is a detail proposal outlining the key elements or a list of actions to demonstrate how the objectives/goals will be achieved relating to a specific brand or product within a selected market, among its competition. (1) Executive Summary: This summaryContinue reading “Core elements of a Marketing Plan”

Management Functions

According to the book, “carrots and sticks don’t work: build a culture of employee engagement with the principles of RESPECT” (Maciano, 2010), “carrots and sticks” is in relation to reward and punishment to motivate others, even in today’s work place. This system according to the author is based on the principles of operant conditioning whichContinue reading “Management Functions”

Featured Athlete: Tianna Bartoletta

Who is this versatile athlete? Tianna, born August 30, 1985 in Ohio 34 years ago, is an American Olympic and World Champion in the sport of track and field. As one of the few athletes who participate in both track and field events, Bartoletta specializes in the long jump and shorter of the sprints, theContinue reading “Featured Athlete: Tianna Bartoletta”

Engage and Motivate workers!

According to Maciano (2010), in organizations over many decades, the “carrot” is the reward or incentive to motivate employees to strive towards a goal, for example, meeting a sales target within a specified time will award them 1% in bonus. The model “build a culture of employee engagement with the principles of RESPECT” is designedContinue reading “Engage and Motivate workers!”

Featured Athlete: Christopher Taylor

Christopher Anthony Taylor, aka ‘Cubby’. If you’re not yet familiar with this name , I suggest you make note of it now, because he is coming soon! Christopher Taylor, aka ‘Cubby’ was born on October 1, 1999. As a youngster, he had no initial interest in track and field during the early years of hisContinue reading “Featured Athlete: Christopher Taylor”

Sports Business and Finance: [February 19, 2018]

This paper is a financial analysis comparison of two companies within the same industry. The entities are Skechers USA Incorporation (SKX) and Callaway Golf Incorporation, both of which are retail and competitive sports companies that trade on the stock market. SKX which started in 1992 is an American company that has its headquarters (HQ) inContinue reading “Sports Business and Finance: [February 19, 2018]”

Research: Corruption in sport (Full): [April 30, 2019]

Abstract: Sport corruption is a huge problem for the global sport industry (Kihl, Skinner & Engelberg, 2017). The purpose of this research is to examine the effects of different types (i.e., DUI, sex, doping, match fixing) of athlete scandals on attitude toward athlete and attitude toward corporate sponsor. A sample of 95 undergraduate students wereContinue reading “Research: Corruption in sport (Full): [April 30, 2019]”

Research: Corruption in Sports-Part 3_Team Identification: [April 30, 2019]

Team Identification by Treatment “A global phenomenon” (Kihl, Skinner & Engelberg, 2017, p. 1), and this phenomenon at its highest level is plaguing the sport industry as far back as decades and in this new era. Russia’s doping scheme exposed in 2015 (Duval, 2017) is one of the biggest the industry has seen in thisContinue reading “Research: Corruption in Sports-Part 3_Team Identification: [April 30, 2019]”

Research: Corruption in Sports-Part 2_attitude towards Brand: [April 30, 2019]

H2: Examined participant attitude towards Brand: The purpose of this research is to examine the effects of different types of athlete scandals including (1) match-fixing, (2) driving under the influence (DUI), (3) Doping – use of performance enhancing drugs, and (4) sexual assault, on attitude toward athlete and attitude toward corporate sponsor. One of theContinue reading “Research: Corruption in Sports-Part 2_attitude towards Brand: [April 30, 2019]”