Category Archives: Business Development

Market segmentation is the grouping of consumers with similar needs through gathering crucial data relating to potential consumers including demographic, socioeconomic, psychographic, geographic, behavioural and benefits, to determine the best suitable market that will be beneficial for the organization. Segmenting market is important to an organization as it helps to decipher consumer’s needs. This groupContinue reading “Market Segmentation”

According to Greenwell, & Thorn (2012), a Marketing Mix Strategies purpose is to design strategies to integrate Product, Promotion, Place and Pricing (as the 4P’s) for your brand, because a strategic marketing plan is key to the success of an organization. The long-term goal of an organization is to serve through it’s mission and visionContinue reading “Marketing Mix Strategies”

A marketing plan is one component or part of an overall business plan. This document is a detail proposal outlining the key elements or a list of actions to demonstrate how the objectives/goals will be achieved relating to a specific brand or product within a selected market, among its competition. (1) Executive Summary: This summaryContinue reading “Core elements of a Marketing Plan”